BRANSTORM Partners With Classroom Central for Coolinary Kids Challenge
BRANSTORM donated its time and talents to this year’s Educate Your Palate Event on Nov. 12 at Discovery Place. To give the event new life, BRANSTORM worked with Plaid Penguin, a local creative consultancy for leading food and beverage brands, to create The Coolinary Kids Challenge that paired professional chefs with eight aspiring young cooks to bring student recipe ideas to life.
BRANSTORM named the Coolinary Kids Challenge and provided public relations, promotion, sponsorship and overall event support. The Plaid Penguin recruited culinary talent, offered creative guidance and designed marketing visuals. BRANSTORM also recruited celeb emcees WCCB Charlotte Anchor Morgan Fogarty and Wilson’s World Host, Jon Wilson.
Fundraising goals for the event were exceeded and all proceeds benefitted Classroom Central programs.
Classroom Central equips students living in poverty to effectively learn by collecting and distributing free school supplies. Operating in six school districts and supporting over 200 schools and over 100,000 students, Classroom Central helps level the playing field for our region’s students in need. Since its inception in 2002, Classroom Central has distributed over $45 million in school supplies. For more information, visit http://www.classroomcentral.org.