BRANSTORM Public Relations & Marketing

BRANSTORM Names World’s Hottest Burrito, The BurHEATo™

BRANSTORM client Puckerbutt Pepper Company recently teamed up with Salsarita’s to take the World’s Hottest Burrito (made with Smokin’ Ed’s Carolina Reaper®) nationwide after a Charlotte market test run in February.  In addition to negotiating the terms of the deal and promoting the roll out, BRANSTORM came up with the name BurHEATo™.  Read more in the Charlotte Business Journal and Charlotte Observer news coverage.

BRANSTORM Public Relations & Marketing